5 Habits That Build Credibility for Your Business

You can build no greater competitive advantage for your business than establishing a reputation for credibility and then protecting it. We live in a time when suspicion and wariness are rampant. Scam artists abound. Polls indicate that trust in institutions, corporations, and government is at all-time lows. It’s hardly surprising, then, that we’ve learned to be extremely cautious — perhaps even leery — when dealing with people and organizations that we don’t know well.

There are so many abuses of integrity today that people are eager to do business with someone whose word and character they can trust. As part of every decision that you make as a business owner, as part of every endeavor that your business undertakes, you should ask yourself, "Will this add to our credibility? Or detract from it?" This single question will keep you on track in terms of keeping credibility in good repair.

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Are You Making These Mistakes with Your Business Card?

One fact alone should make you determined to have a quality business card: unless you have a high-traffic website, more people will see your business card than any other item in your marketing inventory. Yet business cards do not always serve us well. Or at least not as well as they should. Startups in particular make common mistakes in the design and production of their cards. Here are some of the most serious mistakes that you want to avoid.

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What? No Website? What a Horrendous Mistake!

If you’re an encore entrepreneurs without a website, I want to show you how simple and how essential it is to create one. When I started my business in 2001, the smartest thing that I did in the first three months was to develop a website. Over the years this one move has paid immeasurable dividends and brought me untold new business. It’s simply short-sighted to do business today without a web presence.

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