Produce a Masterful Marketing Plan

Track Two of the
LeaderTrack Small Business Coaching Series

Once your basic business plan is in place, your startup needs to have a well-defined marketing plan. This coaching track guides you through the vital steps in creating a long-range marketing plan.

Over the course of this engagement you will:

• Make a detailed analysis of your market
• Examine the added value that you can provide customers
• Define your niche opportunities in the market
• Identify the criteria that your prospective customers use to make buying decisions
• Complete a comprehensive marketing plan
• Gain greater expertise in web marketing
• Learn to create powerful marketing messages

Track Description and Fee

• You may receive a no-obligation, complimentary coaching session before you commit to a coaching engagement
• During your coaching engagement, you will have unlimited access to your coach by phone or email whenever you need assistance
• You will retain the option to suspend the coaching sessions or cancel additional sessions at any time

Month	Theme for the Month
One	Defining Your Market and Your Niche
Two	Analyzing the Buying Criteria of Your Prospective Customers
Three	Choosing Your Basic Marketing Strategies
Four	Writing a Three Year Marketing Plan
Five	Building a Web Presence
Six	Developing Compelling Marketing Messages

Your Investment: $3600
Monthly Payment: $600
10% Discount for Full Payment in Advance

Note: It is assumed that you will make at least three hours of time available each week for follow-through on commitments made in the coaching sessions and to complete homework assignments.

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