In selling ourselves to others, our purpose is to gain their cooperation, collaboration, business, or support. Without influence, we can accomplish none of these objectives. And if this is true of people in general, it’s particularly true of small business owners. To achieve their dreams and to do so with their limited resources, small business owners must daily capitalize on their ability to influence people. As an encore entrepreneur, your self-improvement agenda should therefore make it a priority to enhance your capacity for exerting influence.