>As you move toward developing your Unique Positioning Statement, the place to start is with your mission statement. If it has been properly developed, it frames the say that you are profiling and positioning your business.
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The beginning point in developing a Unique Positioning Statement is to make specific points of comparison with your competition. The purpose is to identify any competitive advantages that you have over them. From this list of advantages, you then eliminate any that are not sustainable.
Continue readingThis article (Part 4 of a four-part series) takes you through the final stages of our step-by-step guidance for creating your Unique Positioning Statement. In these steps you identify your most compelling competitive advantage for your primary target customer. You are given a checklist for defining your customer’s buying criteria.
Continue readingWhat factors should you consider in choosing a general market or a niche market for your small business startup? Here’s why ‘the riches are in the niches.’
Continue readingPart 1 of a two-part series drawing on basic concepts from the “lean startup” movement and showing how these concepts apply to business startups by encore entrepreneurs.
Continue readingPart 2 of a two-part series drawing on basic concepts from the “lean startup” movement and showing how these concepts apply to business startups by encore entrepreneurs.
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