Fullly Vet Your Investors’ Financial Capacity

if you’re relying on investors, vet them carefully before you bring them on board. Be sure that their commitment to your company and their personal financial capacity is adequate to see you through the unexpected. If there’s any question that their commitment and capacity are high, you probably want to look elsewhere for your capital.

On the other hand, if you are self-financing your startup, be certain that you yourself have the resources to cope with major unexpected expenses in getting your business underway. Always remember that startups most frequently fail, not because they cannot earn a profit, but because they run out of cash.

Continue reading

Schutt Vision | Behind the Scenes of a Startup Rollout Success

Last week two of my clients launched a product which was immediately the buzz on sports blogs and news sites all over the web. This week television shows are calling, asking for interviews.
The product, called Schutt Vision, is the first point-of-view camera that is small enough, light enough, and rugged enough to be incorporated into a football helmet and provide fans with an opportunity to see the action from the perspective of players on the field.
Any business startup can profit from four lessons taken from the rollout success of the company that created the helmet camera.

Continue reading