Seven Traps That Kill Small Businesses

Trap #3: Innovating Too Slowly (Or Not At All)

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This is the third video in a seven-part series that examines poor management practices and habits which kill thousands of small businesses each year. For other videos in this series, see the links to the left.

Increasingly American business is driven by the reality of "innovate or die." For small businesses, innovation must turn on adding value that makes it more attractive for customers to do business with them than with their competition.

This video warns about the hazards of competing only on price. And it identifies a series of questions whose answers can point you to genuine innovation in the way that you produce and deliver your products or services.