A recent study released by the Association of Retired Persons (AARP) gives us a snap shot of self-employment among older adults. In effect the self-employed are business owners, even if they are the only employee in the business. The study … Continue reading
Mike Armour
The business plan for every startup should include a strategy for capturing email addresses sooner rather than later. Despite the rising use of texting and all of the grumbling about spam, email marketing done well remains a powerful tool. In … Continue reading
In the May 2013 issue of Inc Magazine Meg Cadoux-Hershberg reports on her study of the personal impact that entrepreneurship has on people. Her findings are summed up in the sub-title of her article: "Entrepreneurship changes people — and not … Continue reading
Recently I went to lunch at a restaurant owned by a long-time friend. While waiting for my family to arrive, I was standing outside the front door. Right by the entrance, just steps from where I stood, was a prime … Continue reading
There’s a prevailing myth that to have rousing success, your business startup should be based on a truly unique idea. The truth is, if you want to increase your odds of failure, start a business around an unprecedented product or … Continue reading
Every year I counsel dozens of people who are putting their toe in the water of business ownership. Many of them are months or even a year or two into giving part-time effort to an idea or service that they … Continue reading