Marketing is the DNA of every business. You therefore must never approach your marketing effort in a willy-nilly fashion. Your marketing strategy must be strategically thought through and reduced to a plan.

Your plan is the first ‘P’ of six ‘P’s’ in your marketing pod. Within this plan you must address these additional considerations.

First, a description of the type and range of Products that you will provide for your companies. Second, the way you will position your business and its offerings in the eyes of would-be customers. Third, is your strategy for pricing.

Fourth is placement, how you will make your product or service accessible to customers, and do so in such a way that you maximize its exposure and the interest it generates. And fifth how you will promote your products and your business so that more people become aware of what you offer.