Track One of our LeaderTrack Small Business Coaching Series is ideal for encore entrepreneurs in the earliest stages of starting a business. It assures that the fundamental elements of your business are put together soundly from the very beginning.
Continue readingCategory Archives: Marketing
The business plan for every startup should include a strategy for capturing email addresses sooner rather than later. Despite the rising use of texting and all of the grumbling about spam, email marketing done well remains a powerful tool. In … Continue reading
This video underscores the importance of robust management systems for a small businesses and prioritizes the order in which to develop them.
Continue readingFrom the moment of startup, small business owners must be concerned with establishing and exploiting their competitive advantage. The first step in this process is to determine the unique customer benefits which they provide and which their competitors do not.
Continue reading>As you move toward developing your Unique Positioning Statement, the place to start is with your mission statement. If it has been properly developed, it frames the say that you are profiling and positioning your business.
Continue readingThe beginning point in developing a Unique Positioning Statement is to make specific points of comparison with your competition. The purpose is to identify any competitive advantages that you have over them. From this list of advantages, you then eliminate any that are not sustainable.
Continue readingThis article (Part 4 of a four-part series) takes you through the final stages of our step-by-step guidance for creating your Unique Positioning Statement. In these steps you identify your most compelling competitive advantage for your primary target customer. You are given a checklist for defining your customer’s buying criteria.
Continue readingWhat factors should you consider in choosing a general market or a niche market for your small business startup? Here’s why ‘the riches are in the niches.’
Continue readingEvery year I counsel dozens of people who are putting their toe in the water of business ownership. Many of them are months or even a year or two into giving part-time effort to an idea or service that they … Continue reading