When is a business big enough to start thinking about developing its brand? The answer. From day one. Your brand is the identity that you have in the marketplace. If you do not define that identity purposefully, you will end up with a default identity defined by chance and happenstance.
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People generally have a highly inflated picture of small business revenues and profitability. Now, if this is true for people in general, it’s safe to assume that encore entrepreneurs may slip into similar miscalculations. They can easily launch a startup with unrealistic expectations, both in terms of income or of the work required to reach that income level.
Continue readingIf you asked me to isolate a single compelling reason for business startups to keep good records from the beginning, I would offer the following. A recent survey by the National Small Business Association confirmed that the IRS is not … Continue reading
Are you enthusiastic about your startup? Great! Great, that is, if you don’t let it get you in trouble! Any entrepreneurial undertaking is risky enough without compounding the risk by letting your enthusiasm lead you into assumptions that are less than judicious.
Continue readingTrack One of our LeaderTrack Small Business Coaching Series is ideal for encore entrepreneurs in the earliest stages of starting a business. It assures that the fundamental elements of your business are put together soundly from the very beginning.
Continue readingRecently I went to lunch at a restaurant owned by a long-time friend. While waiting for my family to arrive, I was standing outside the front door. Right by the entrance, just steps from where I stood, was a prime … Continue reading
This video underscores the importance of robust management systems for a small businesses and prioritizes the order in which to develop them.
Continue readingThis video gives small business owners practical guidance on how to avoid being pressed into the wrong roles in their company.
Continue readingThis video shows small business owners how to prioritize their work so that a reactive management style does not consume vital proactive initiatives.
Continue readingThis video shows small business owners how to prioritize their work so that a reactive management style does not consume vital proactive initiatives.
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